Friday, February 09, 2007

Blogs and RSS: tools for competitive intelligence

I recently met one of the directors of a very promising company called Digimind [http://www.digimind.com].

They design and develop a "Competitive Intelligence Management software platform", which enables companies to deploy and manage competitive intelligence units and projects. It looks like they have been able to build strong momentum and have signed deals with Unilever, Schneider Electric, Burson Marsteller, Remi Cointreau, Société Générale, Bouygues Telecom, Maroc Telecom as well as 200 other companies.

Last June, they published a very interesting white paper named: "Blogs and RSS: tools for
competitive intelligence" and I recommend that anyone interested in learning more about the benefits and danger of corporate blogs reads it.

To download it, go to:
http://www.digimind.com/en/services/publications_Blogs-RSS.htm

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