Corporate Blogs PR Collateral Benefits

In 2004 and 2005, it has been fascinating to see that the fact that a company has a "great" corporate blog can become almost a competitive advantage. In fact, several companies got increased positive media exposure by becoming innovators of the blogosphere.

At Mindjet for example, we had several media hits we were very pleased to see. In particular, MSNBC talked about the Mindjet Blog and BusinessWeek picked up on it.

In general, I don't actually believe expectations should be too high as far as PR positive effects are concerned, especially as blogs become "old news", but it is a nice side benefit of having some creative ideas and metrics about your corporate blog.

And, as CNN said in a recently published article: "Because with a potentially massive audience out there waiting for information, the cost of silence could be far worse."