Blog and RSS Advertising

"Build traffic, and they will come".

Who?

But of course, the advertisers!

So, now that blogging and RSS feeds are becoming main stream ways for readers to stay "in the know" and for publishers to tell the world whatever is crossing their mind, it is no surprise to see that advertising agencies and blog hosters are offering various options to gain access to this growing audience.

I will mention just a few options marketers have today to spend some of their budget:

• AdBrite [http://www.adbrite.com/]. This online advertising agency offers a product called "Just Blogs". For $1,422.16 (exactly!), you can advertise for 7 days on their network of blogs and expect around 1,811 clicks ($0.79 CPC).
• Blogads [http://www.blogads.com] is a network of bloggers who accept advertising. You can search the directory of blog by topic and decide if you like the price or not. For example, you can get one of two ads atop the regular strip of ads on lockergnome.com for $600/week.
• CrispAds [http://www.crispads.com]. You can start advertising on the CrispAds blog network for as little as $0.35 per click.
• Google [http://www.google.com/] . Blogger - now owned by Google - provides its users a very easy way to join the Google AdSense program. AdSense delivers ads that are precisely targeted—on a page-by-page basis—to the content people find on the site. When a Google search box is added to the blog, AdSense delivers relevant ads that are targeted to the Google search results pages generated by the visitors’ search request.
• Pheedo [http://www.pheedo.com/] a San Francisco based company, develops tools for advertisers. Its network focuses on delivering ads through news feeds and on blogs. They claim to have over 8,000 blogs in their network.
• Yahoo! http://www.yahoo.com]. Recently, Yahoo! announced that they would begin displaying ads from Overture's service - now owned by Yahoo!- within RSS feeds displayed on a users My Yahoo homepage.
  

It is also expected that AskJeeves will soon enable advertisers to have access to Bloglines feeds but so far, their AJinteractive offering doesn't seem to be offering that option.

If you have any other options to receommend, please let me know.