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I am quite amazed by how many people and companies are starting blogs around the world every day. The numbers are staggering. They remind me of the adoption of the iPod, where 2004 was THE year! Apple shipped 80% of the total number of units of the portable audio players in the year 2004 alone (8 million in 2004 to be exact and 10 million total since the iPod launch in October of 2001).
The elegant simplicity of the blog publishing technology, combined with the reach of the Internet enables anyone to become a publisher. It took me less than 2 minutes to be up and running! Way better than the traditional web site publishing standard, no FTP, no HTML, no JavaScripts...simple, straightforward, clean. Of course, the functionality is limited and the design flexibility as well, but the satisfaction of seeing quick results is unbeatable.
The amount (and in some cases the quality) of the content available in the blog community is fantastic. I started to like the informal/journal-like tone of blogs. They are typically easier and more interesting to read than regular personal web sites. The fact that they also lack the design cheesiness of these sites is also very positive. Reading a blog feels almost like a conversation. Someone is talking to you without trying too hard to say it the right way. I bet that very soon, we'll see "voice to blog" software that will enable us to blog while driving or blog through cell phones. The result and style should actually be very close to what we can read today.
In this blog, I am going to talk about online high tech (software, hardware and internet services) marketing. My initial focus will be on blog advertising or how companies can leverage the blog community to build their brand, increase awareness, deliver their messages, and improve their image.
The elegant simplicity of the blog publishing technology, combined with the reach of the Internet enables anyone to become a publisher. It took me less than 2 minutes to be up and running! Way better than the traditional web site publishing standard, no FTP, no HTML, no JavaScripts...simple, straightforward, clean. Of course, the functionality is limited and the design flexibility as well, but the satisfaction of seeing quick results is unbeatable.
The amount (and in some cases the quality) of the content available in the blog community is fantastic. I started to like the informal/journal-like tone of blogs. They are typically easier and more interesting to read than regular personal web sites. The fact that they also lack the design cheesiness of these sites is also very positive. Reading a blog feels almost like a conversation. Someone is talking to you without trying too hard to say it the right way. I bet that very soon, we'll see "voice to blog" software that will enable us to blog while driving or blog through cell phones. The result and style should actually be very close to what we can read today.
In this blog, I am going to talk about online high tech (software, hardware and internet services) marketing. My initial focus will be on blog advertising or how companies can leverage the blog community to build their brand, increase awareness, deliver their messages, and improve their image.
posted by Francois Lavaste at 10:48 AM
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